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Privacidad de datos

Thank you for visiting our website and your interest in our company. The protection of your personal data is an important concern for us. For this reason, compliance with the strict legal provisions on data protection is a matter of course for us. Data protection begins with transparency. It is therefore our concern that you should always know when we store which of your personal data, for what purpose we use it, but also how you can restrict or prevent its use. Our data protection regulations are designed in such a way that they comply with the applicable data protection laws.

I. Controller
MANN+HUMMEL GmbH
Schwieberdinger Strasse 126
71636 Ludwigsburg/ Germany
Tel. +49 7141 980, Fax +49 7141 982545
info@mann-hummel.com

II. Address of the Data Protection Officer
You can reach our data protection officer at the following
contact details:
data.protection@mann-hummel.com
MANN+HUMMEL GmbH
Schwieberdinger Strasse 126
71636 Ludwigsburg/ Germany

III. Legal basis for the processing
Personal data is only collected, processed and used by us if we are legally permitted to do so or if you have given your consent.

Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1a EU Data Protection Basic Regulation (GDPR) serves as the legal basis for the processing of personal data.

When processing personal data which is necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1b GDPR serves as the legal basis. This also applies to processing operations which are necessary for the implementation of pre-contractual measures.

Insofar as the processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 para. 1c GDPR serves as the legal basis. As a company, we are subject, for example, to statutory storage obligations under the AO and the HGB.

If vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1d GDPR serves as the legal basis.

If the processing is necessary to safeguard a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 6 para. 1f GDPR serves as the legal basis for the processing.

IV. Recipient of the data
As a matter of principle, we only process personal data if we have your consent or legal permission to do so. This also applies to the transfer of data to third parties. We do not pass on your personal data to third parties for direct marketing purposes.

Your data will be processed and used within the EU/EEA. However, for certain processes, processing outside the EU/EEA is also necessary. If your data is processed outside the EU/EEA, we will take all necessary measures to ensure that the processing complies with data protection regulations in accordance with Art. 44 GDPR. We may share your personal information with the following recipients in accordance with applicable data protection laws and regulations:

  • to third parties who assist us in operating the website
  • within the MANN+HUMMEL Group
  • within the framework of a valid legal procedure

We also take appropriate technical and organizational measures to protect personal data from theft, other loss, misuse and any unauthorized access during processing.

V. Your rights

Rights of data subjects
If your personal data is processed, you are the data subject within the meaning of the GDPR. Your rights are regulated in Chapter III of the GDPR. You have the right of access to the data processed by the controller, the right of rectification, the right to limit processing, the right of cancellation, the right of information, the right of transferability, the right to object to processing, the right to withdraw your consent and the right not to be subject to a decision based on exclusively automated processing.

To exercise your rights as a data subject, please send an e-mail to data.protection@mann-hummel.com.

Right of appeal to the supervisory authority
Irrespective of any other regulatory or judicial redress, you have the right to file a complaint with a supervisory authority, in particular in the member state where you are a resident, where your workplace is, or where the presumed infringement has taken place when you are of the opinion that the processing of your personal data violates the GDPR.

The supervisory authority to which the complaint is filed, advises the complainant about the status and the results of the complaint including the possibility of legal action acc. to Art. 78 GDPR.

Under Art. 77 GDPR, you are free to choose the supervisory authority. For example, you can address your complaint to the supervisory authority of the state of Baden-Württemberg which is responsible for MANN+HUMMEL GmbH.

Your California Privacy Rights
If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit CCPA.

Your Nevada Privacy Rights
Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to this designated email address mann-filter@mann-hummel.com or via our contact form https://www.mann-filter.com/us-en/service/contact.html. However, please know that we do not currently sell data triggering that statute’s opt-out requirements.

VI. Reservation of right to change
We reserve the right to adapt this data privacy in accordance with the legal regulations.

VII. MANN-FILTER Website
When you visit our website, general information about this process is automatically stored in a protocol file. This is solely made for system-related purposes. The stored usage data is not stored together with other personal data. The following data record is made each time the website is accessed:

  • Anonymized IP addresses
  • date and time of the request (GMT)
  • access location
  • message indicating whether the polling was successful (status code)
  • amount of data transmitted
  • Website where the access was made
  • Description of the type of web browser used
  • Operating system used

The above-described data are not passed on to a third party and no other analysis is made unless there is a legal obligation to do so.

Contact
When you contact us, we will store your data for the purpose of processing your enquiry and in case further correspondence is required.

Personal data is collected via our contact form for the processing of your enquiry. Mandatory information is marked with an asterisk (*). All other details are voluntary.

All data will be deleted after complete processing of your request, after the purpose no longer applies and storage is no longer necessary, or restrict processing if there are legal or otherwise prescribed storage obligations.

is the legal basis for the processing of your personal data:

  • Art. 6 para. 1a GDPR, if you have given your consent
  • Art. 6 para. 1b GDPR
  • Art. 6 para. 1f GDPR, because it is in our legitimate interest to answer your enquiries

MANN-Filter is part of the MANN+HUMMEL Group. For the processing of your inquiry, it may be necessary for us to forward your data and requests within the MANN+HUMMEL Group. The data will not be passed on to other third parties in this context. The data will only be used for the processing of your enquiry. The data are comprehensively deleted after your request has been fully processed. The exception is when the data are subject to a statutory retention period or other prescribed retention obligation.

Further information on the processing of personal data of our business partners can be found here: [Link]

MANN-Filter Online Catalog
If you register to use our MANN-Filter online catalogue, you can use additional services (e.g. manage a watch list). You can create a user account for this purpose. Mandatory fields are marked with an asterisk (*). All other details are voluntary.

A user account can be terminated. For this purpose please send an e-mail by using the contact form. If users have cancelled their user account, their data with regard to the user account will be deleted, subject to a legal obligation to retain data.

Advertising Material Webshop
We offer our customers an online shop where you can purchase MANN-Filter advertising material. This shop is operated by our partner Brand Addition GmbH. The data protection conditions of our partner's advertising material shop apply.

Newsletter
It is possible to subscribe to free newsletters which will inform you about updates and offers of our products. Your personal data will be processed during registration for the purpose of sending you newsletters. The processing is done in our CRM system. Your personal data (name, e-mail address) is transferred to the CRM system for this purpose.

When you register for the newsletter, you will receive a confirmation e-mail to verify your identity (double opt-in). We save your IP address and the date of registration. This storage serves only as proof to the supervisory authorities and in the event that a third party misuses an email address and registers for the newsletter without the knowledge of the entitled person.

You can revoke your consent to the storage of your data and the receipt of the newsletter at any time for the future. The revocation can be made via a link in the newsletter itself. After revocation you will no longer receive the newsletter.

We analyze the use of newsletters in pseudonymized form. For this purpose, opening rates, hard and soft bounces to check the deliverability of the newsletter as well as the number of forwarded newsletters are recorded. This analysis does not allow any conclusions to be drawn about personal data such as your e-mail addresses.

VIII. Cookies
We use cookies on our website. These are transit cookies which are automatically deleted when you close your browser. These include in particular session cookies. We also use persistent cookies. These are automatically deleted after a specified period of time, which may vary depending on the cookie used.

The following types of cookie are used by us:

  • Strictly Necessary Cookies
  • Performance Cookies
  • Cookies for marketing purposes (marketing cookies)

is the legal basis for the use of cookies:

  • Art. 6 para. 1f GDPR
  • Art. 6 para. 1a GDPR

Our website uses OneTrust's cookie-consent-technology to inform you about the cookies used.

Gracias por visitar nuestra página web y por su interés en nuestra empresa. La protección de sus datos personales es una preocupación importante para nosotros. Por este motivo, una de nuestras máximas prioridades radica en cumplir con las estrictas disposiciones legales en materia de protección de datos. La protección de datos comienza con la transparencia. Por ello, queremos que siempre esté al tanto de cuándo almacenamos datos personales suyos, de qué datos se trata, con qué finalidad los utilizamos, pero también cómo puede restringir o impedir su uso. Nuestras normas de protección de datos están diseñadas de tal manera que cumplen con las leyes de protección de datos aplicables.

I. Responsable del tratamiento
MANN+HUMMEL GmbH
Schwieberdinger Strasse 126
71636 Ludwigsburg (Alemania)
Tel. +49 7141 980, Fax +49 7141 982545
info@mann-hummel.com

II. Dirección del responsable de protección de datos
Puede contactar con nuestro responsable de protección de datos en los siguientes datos de contacto: 
data.protection@mann-hummel.com
MANN+HUMMEL GmbH
Schwieberdinger Strasse 126
71636 Ludwigsburg (Alemania)

III. Base jurídica del tratamiento
Solo recogemos, tratamos y utilizamos datos personales si estamos legalmente autorizados a hacerlo o si ha dado su consentimiento. En la medida en que obtengamos el consentimiento del interesado para el tratamiento de datos personales, el art. 6, párrafo 1a del Reglamento General de Protección de Datos de la UE (RGPD) sirve de base jurídica para el tratamiento de datos personales.

Cuando el tratamiento de datos personales sea necesario para la ejecución de un contrato del que sea parte el interesado, el art. 6, párrafo 1b del RGPD sirve de base jurídica. Esto también se aplica a las operaciones de tratamiento que sean necesarias para la aplicación de medidas precontractuales.

En la medida en que el tratamiento de datos personales sea necesario para cumplir con una obligación legal a la que está sujeta nuestra empresa, el art. 6, párrafo 1c del RGPD sirve de base jurídica. Como empresa, estamos sujetos, por ejemplo, a las obligaciones legales de almacenamiento en virtud del Código Fiscal alemán (AO) y el Código de Comercio alemán (HGB).

Si los intereses vitales del interesado o de otra persona física exigen el tratamiento de datos personales, el art. 6, párrafo 1d del RGPD sirve de base jurídica.

Si el tratamiento es necesario para salvaguardar un interés legítimo de nuestra empresa o de un tercero y los intereses, derechos y libertades fundamentales del interesado no prevalecen sobre el interés anterior, el art. 6, párrafo 1f del RGPD sirve de base jurídica para el tratamiento.

IV. Destinatario de los datos
Por principio, solo tratamos datos personales si tenemos su consentimiento o permiso legal para hacerlo. Esto también se aplica a la transferencia de datos a terceros. No transmitimos sus datos personales a terceros con fines de marketing directo.

Sus datos se tratarán y utilizarán dentro de la UE/EEE. Sin embargo, para determinados procesos, también es necesario el tratamiento fuera de la UE/EEE. Si sus datos se tratan fuera de la UE/EEE, tomaremos todas las medidas necesarias para garantizar que el tratamiento cumpla con las normas de protección de datos de acuerdo con el art. 44 del RGPD. Podemos compartir su información personal con los siguientes destinatarios de acuerdo con las leyes y reglamentos de protección de datos aplicables:

  • Con terceros que nos ayudan a gestionar el sitio web
  • Dentro del Grupo MANN+HUMMEL
  • En el marco de un procedimiento legal válido

También tomamos las medidas técnicas y organizativas adecuadas para proteger los datos personales contra robo, otras pérdidas, uso indebido y cualquier acceso no autorizado durante el tratamiento.

V. Sus derechos

Derechos de los interesados
Si se tratan sus datos personales, usted es el interesado en el sentido del RGPD. Sus derechos están regulados en el capítulo III del RGPD. Tiene derecho de acceso a los datos tratados por el responsable del tratamiento, derecho de rectificación, derecho de limitación del tratamiento, derecho de cancelación, derecho de información, derecho de transferibilidad, derecho de oposición al tratamiento, derecho de retirada del consentimiento y derecho a no ser objeto de una decisión basada en un tratamiento exclusivamente automatizado.

Para ejercer sus derechos como interesado, envíe un correo electrónico a data.protection@mann-hummel.com.

Derecho de reclamación ante la autoridad de control
Independientemente de cualquier otro resarcimiento normativo o judicial, tiene derecho a presentar una reclamación ante una autoridad de control, en particular en el Estado miembro en el que reside, en el que se encuentra su lugar de trabajo o en el que se ha producido la presunta infracción, cuando considere que el tratamiento de sus datos personales infringe el RGPD.

La autoridad de control ante la que se presenta la reclamación informa al reclamante sobre su estado y sus resultados, incluida la posibilidad de emprender acciones legales de conformidad con el art. 78 del RGPD.

En virtud del art. 77 del RGPD, puede elegir cualquier autoridad de control. Por ejemplo, puede dirigir su reclamación a la autoridad de control del estado de Baden-Württemberg, que es responsable de MANN+HUMMEL GmbH.

VI. Reserva del derecho de modificación
Nos reservamos el derecho a modificar la presente privacidad de datos de acuerdo con la normativa legal.

VII. Página web de MANN-FILTER
Cuando visita nuestro sitio web, la información general sobre este proceso se almacena automáticamente en un archivo de registro. Esto se hace únicamente para fines relacionados con el sistema. Los datos de uso almacenados no se guardan junto con otros datos personales. Cada vez que se accede al sitio web, se registran los siguientes datos:

  • Direcciones IP anónimas
  • Fecha y hora de la solicitud (GMT)
  • Ubicación del acceso
  • Mensaje que indica si la recopilación ha finalizado correctamente (código de estado)
  • Cantidad de datos transmitidos
  • Sitio web donde tuvo lugar el acceso
  • Descripción del tipo de navegador utilizado
  • Sistema operativo utilizado

Los datos descritos anteriormente no se transmiten a terceros y no se realiza ningún otro análisis a menos que exista una obligación legal de hacerlo.

Contacto
Cuando se ponga en contacto con nosotros, almacenaremos sus datos con el fin de tratar su consulta y en caso de que se requiera más correspondencia.

Los datos personales se recogen a través de nuestro formulario de contacto para tratar su consulta. La información obligatoria está marcada con un asterisco (*). Los demás datos son voluntarios.

Se eliminarán todos los datos una vez que se haya completado la tramitación de su solicitud, una vez que la finalidad ya no sea aplicable y el almacenamiento ya no sea necesario, o se restringirá el tratamiento si existen obligaciones legales o de otro tipo para el almacenamiento.

Base jurídica para el tratamiento de sus datos personales:

  •  Art. 6, párrafo 1a del RGPD si ha dado su consentimiento.
  • Art. 6, párrafo 1b del RGPD.
  • Art. 6, párrafo 1f del RGPD porque está en nuestro legítimo interés responder a sus consultas.

MANN-FILTER forma parte del Grupo MANN+HUMMEL. Para tramitar su consulta, puede resultarnos necesario transferir sus datos y solicitudes dentro del Grupo MANN+HUMMEL. No se transferirán los datos a otros terceros en este contexto. Los datos solo se utilizarán para la tramitación de su consulta. Los datos se eliminan por completo una vez finalizado el tratamiento de su solicitud. La excepción es cuando los datos están sujetos a un período de conservación legal u otra obligación de conservación prescrita.

Encontrará más información sobre el tratamiento de datos personales de nuestros socios comerciales aquí: [Enlace]

Catálogo en línea de MANN-FILTER
Si se registra para utilizar nuestro catálogo en línea de MANN-FILTER, podrá usar servicios adicionales (p. ej., gestionar una lista de observación). Puede crear una cuenta de usuario para tal fin. Los campos obligatorios están marcados con un asterisco (*). Los demás datos son voluntarios.

Es posible cancelar una cuenta de usuario. Para ello, envíe un correo electrónico utilizando el formulario de contacto. Si los usuarios han cancelado su cuenta de usuario, se eliminarán sus datos relativos a la cuenta de usuario, sin perjuicio de la obligación legal de conservar los datos.

Material publicitario de la tienda web
Ofrecemos a nuestros clientes una tienda en línea en la que pueden adquirir material publicitario de MANN-FILTER. La gestión de esta tienda corre a cargo de nuestro socio Brand Addition GmbH. Se aplican las condiciones de protección de datos de la tienda de material publicitario de nuestro socio.

Boletín de noticias
Es posible suscribirse a boletines gratuitos que le informarán de las actualizaciones y ofertas de nuestros productos. Durante el registro, se tratarán datos personales suyos con el fin de enviarle boletines de noticias. El tratamiento se realiza en nuestro sistema CRM. Sus datos personales (nombre, dirección de correo electrónico) se transfieren al sistema CRM con este fin.

Cuando se suscriba al boletín, recibirá un correo electrónico de confirmación para verificar su identidad (doble opt-in). Guardamos su dirección IP y la fecha de registro. Este almacenamiento solo sirve como prueba ante las autoridades de control y en el caso de que un tercero haga un uso indebido de una dirección de correo electrónico y se suscriba al boletín de noticias sin conocimiento del titular.

Puede revocar su consentimiento al almacenamiento de sus datos y a la recepción del boletín de noticias en cualquier momento para el futuro. La revocación puede hacerse a través de un enlace en el propio boletín. Tras la revocación, dejará de recibir el boletín.

Analizamos el uso de los boletines de noticias de forma seudonimizada. Para ello, se registran las tasas de apertura, los rebotes duros y suaves para comprobar la entregabilidad del boletín, así como el número de boletines reenviados. Este análisis no permite sacar conclusiones sobre datos personales como sus direcciones de correo electrónico.

VIII. Cookies
Utilizamos cookies en nuestro sitio web. Se trata de cookies transitorias, que se eliminan automáticamente al cerrar el navegador. Entre ellas, se encuentran, en particular, las cookies de sesión. También utilizamos cookies persistentes. Estas se eliminan automáticamente después de un período de tiempo determinado, que puede variar en función de la cookie utilizada.

Utilizamos los siguientes tipos de cookies:

  • Cookies estrictamente necesarias
  • Cookies de rendimiento
  • Cookies con fines de marketing (cookies de marketing)

Base jurídica para el uso de cookies:

  • Art. 6, párrafo 1f del RGPD.
  • Art. 6, párrafo 1a del RGPD.

Nuestro sitio web utiliza la tecnología de consentimiento de cookies de OneTrust para informarle sobre las cookies utilizadas.

Duration of storage, possibility of objection and removal
Cookies are stored on the user's computer and are transmitted by the user to our site. Therefore you as a user have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies already stored can be deleted at any time. This can also be done automatically. If cookies for our website are deactivated, it may not be possible to use all the functions of the website to their full extent.

Use of OneTrust (cookie consent)
Our website uses OneTrust's cookie-consent-technology to obtain your consent to the storage of certain cookies in your browser and to document these in a data protection compliant manner. The provider of this technology is OneTrust, with two main offices in the United States and England: Atlanta, GA, USA (co-headquarters), 1200 Abernathy Rd NE, Building 600, Atlanta, GA 30328 United States, +1 (844) 847-7154, England (co-headquarters), 82 St Johns Street, Farringdon London, EC1M 4JN, +44 (800) 011-9778. When you enter our website, an OneTrust cookie is stored in your browser, which stores the consents you have given or the revocation of such consents.

The collected data is stored until you request us to delete it or until you delete the OneTrust cookie itself or until the purpose for which the data is stored no longer applies. Mandatory legal retention periods remain unaffected. Details on the data processing of OneTrust cookies can be found in the OneTrust data protection declaration at https://www.onetrust.com/privacy/

The OneTrust Cookie Content technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 para. 1 sentence 1c GDPR.

Adobe Analytics
This website uses Adobe Analytics, a web analytics service provided by Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland ("Adobe"). Adobe Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. If the information generated by the cookie about your use of the website is transmitted to an Adobe server, the settings ensure that the IP address is anonymised before geolocation and replaced by a generic IP address before being saved. On behalf of the operator of this website, Adobe will use this information to evaluate the use of the website by users, to compile reports on website activities and to provide further services to the website operator in connection with website and internet use. The IP address transmitted by your browser in the context of Adobe Analytics is not merged with other Adobe data. You can prevent the storage of cookies by adjusting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address) from being sent to Adobe and the processing of this data by Adobe by downloading and installing the browser plug-in available under the following link: https://www.adobe.com/privacy/opt-out.html.

Google
On our website Java-Script code of the company Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: Google) is loaded. If you have activated Java-Script in your browser and have not installed a Java-Script blocker, your browser may transmit personal data to Google. To prevent the execution of Java-Script code from Google altogether, you can install a Java-Script blocker (e.g. www.noscript.net or https://www.ghostery.com/).

Google ReCaptcha
To ensure sufficient data security when transmitting contact and registration forms, we use the Google ReCaptcha service.  The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google ReCaptcha is used on our website to differentiate whether the input into forms is made by a natural person or abusively by machine and automated processing. The data processing is carried out in our legitimate interest in accordance with Art. 6 para. 1f GDPR. The Google service includes the processing of IP addresses and, if applicable, other data required by Google for the ReCaptcha service. The deviating data protection regulations of Google Inc. apply to this. Further information on the data protection guidelines of Google Inc. can be found at 

https://policies.google.com/privacy?hl=en&gl=de 

Google Maps Plug-In
On our website we use the map service Google Maps to offer you map content for our dealer finder. Google Maps is a map service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

In order to use the functions of Google Maps, information, including the IP address and the address entered as part of the route function, may be transferred to the provider's servers. This information is usually transferred to a Google server in the USA and stored there. When you visit a website that contains Google Maps, your browser establishes a direct connection with the Google servers, whereby the map content is sent to your browser and integrated by it. The provider of this site has no influence on this data transfer. According to current knowledge, this includes the following data:

  • Date and time of your visit to the website in question,
  • Internet address or URL of the web page called up,
  • IP address, (start) address entered during route planning

For the use of Google Maps your consent is required in accordance with Art. 6 para. 1a GDPR. Only then can our online offers be used without restriction. If you no longer wish data processing by Google via this service after your consent, you can deactivate the use of JavaScript in your browser settings. Please note that in this case the interactive map function of Google Maps is no longer or only partially usable.

You can find more information on the handling of user data in Google's privacy policy: https://policies.google.com/privacy.

YouTube
On our website the service YouTube of the company Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View is being loaded. We use this service to offer you multimedia content. To use this service, your consent is required in accordance with Art. 6 para. 1a GDPR. Your browser may transmit personal data to Google when using the YouTube service. Further, detailed information on the processing of your personal data can be found in the YouTube privacy policy: https://policies.google.com/privacy.

Social Media Link
We have included links on our website to our respective profiles on Facebook, Twitter and LinkedIn. By clicking on the respective symbol you can access our profiles on the respective social media platforms.

This linking does not transmit any data from you to the operators of the respective social media platform. If you click on one of these links, you will be redirected to the respective website of the social network and forwarded. Depending on your browser settings, this is done by opening a new tab or a pop-up. Only when you change the URL will the operator of the respective social network collect and process your data.

For more information about privacy on Facebook, follow this link: https://www.facebook.com/about/privacy/.

For more information about data protection on Twitter, follow this link:
https://twitter.com/en/privacy.

For more information about Instagram's privacy policy, please follow this link:  https://help.instagram.com/519522125107875.

Facebook Conversion Tracking Pixel
We use the Custom Audiences service of Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304, USA or Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) as part of our usage-based online advertising. For this purpose, we define target groups of users based on certain characteristics in the Facebook Ads Manager, who are subsequently shown ads within the Facebook network. Users are selected by Facebook based on the profile information they provide and other data provided through their use of Facebook. If a user clicks on an advertisement and subsequently arrives on our website, Facebook receives the information that the user has clicked on the advertising banner via the Facebook pixel embedded on our website.

Basically, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which is transmitted to Facebook for analysis and marketing purposes. A Facebook cookie is set in the process. This collects information about your activities on our website (e.g. surfing behavior, subpages visited, etc.). For the geographic targeting of advertising, your IP address is also stored and used.

Facebook Custom Audiences via the customer list is not used by us, nor is the "advanced matching" function.

For more information about the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your settings options for protecting your privacy, please refer to Facebook's privacy policy at the following link https://www.facebook.com/policy.php. You can find more information about the Facebook Pixel and how it works at the following link https://www.facebook.com/business/help/742478679120153. You can make settings about which advertisements are displayed to you on Facebook in the Facebook account settings.

The Facebook Pixel is only set with your consent. The use of the pixel as well as the storage of "conversion cookies" is accordingly based on Art. 6 para. 1a GDPR